Influencer Campaign — Food & Beverage

The Brief

A growing food and beverage brand needed to build awareness with a younger audience — fast.

They had a product people loved once they tried it, but discovery was the bottleneck. Traditional advertising was not connecting, and their internal team did not have the bandwidth or the creator relationships to run influencer campaigns at scale.

The Challenge

Finding the right creators, not just the biggest ones.

The brand had previously worked with a handful of macro influencers. The content looked good in a boardroom, but it did not convert. Audiences could tell it was paid, and engagement was shallow.

They needed creators who genuinely aligned with the product — people whose audiences would actually care.

The Approach

We handled every touchpoint so the client could focus on their business.

• Creator Sourcing: We identified and vetted 24 micro and mid-tier creators across food, lifestyle, and wellness verticals — prioritising authentic audience overlap over follower count.
• Briefing & Onboarding: Every creator received a tailored brief that balanced brand guidelines with creative freedom. No scripts. No forced messaging.
• Content Review: We managed the full approval workflow — feedback rounds, revisions, and scheduling — so the client's marketing team never had to chase.
• Performance Tracking: Real-time dashboards tracked reach, engagement, saves, shares, and conversion events across every piece of content.

The Result

Authentic content. On-brand delivery. A client who never had to chase for updates.

The campaign delivered over 2.4 million impressions with an average engagement rate of 4.8% — well above the industry benchmark. More importantly, the brand saw a measurable lift in website traffic and first-time purchases attributed directly to creator content.

The client has since re-engaged us for a second campaign cycle with an expanded scope.